Pearl Milling Company Branding Manual

This is the class project. We were challenged to pick an existing company and redesign their identity. I chose Pearl Milling Company. I was looking to step out of the formal and industrial climate represented by the mill and water wheel to create a more homespun familiarity that is associated with their current tagline: “Stack up the moments.” I tried to create a brand that appealed to the next generation of families who will “stack up the moments” using their products. Applications for the new logo design will include packaging, promotional materials, and advertising.